The 2024 election season has already begun. Unfortunately for Republicans, they finished 2022 poorly and their voters are discouraged. If Republicans want to avoid a Democrat sweep of the House, Senate and the White House in 2024, they need to become the expert political strategists in 2023 that they weren’t in 2022.
The 2022 Midterm elections exposed a new reality for Republicans. They can no longer expect to win just by pointing out that Democrat policies are failing. By all accounts, the economic numbers were against Democrats last year and Republicans made minimal gains while the Democrats gained in the Senate.
That was caused principally by the fact that Republicans did not control the election narrative. Mitch McConnell admitted voters saw Republicans as too negative. Why did they think that? Because Republicans did not offer voters any clear direction or program for halting inflation, reducing crime, controlling the border or creating jobs. They did not set or control the terms of the debate. Instead, they were defined down the stretch by the Democrats.
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