Iconic basketball phenom Michael Jordan once astutely observed that “Republicans buy sneakers too,” which underscores a salient point— taking sides in political squabbles is simply not good business. But for the thoughtful marketing and branding

In modern times, we have not seen anyone in politics like Donald Trump. As I wrote previously in this column, the Trump Paradox is this: Mr. Trump needs the cooperation of people who don’t like his

President Donald Trump is changing the way we perceive the presidency.  He is doing it through branding, an emerging, powerful tool for politicians. Even if you have a negative opinion regarding “Brand Trump,” you are